Marketing

merchandise Assignment 31/01/2011 Dilip Rangajith Perera Hewa Nandugalage Student Number: 041OBHC005 Blake vestibule College HNC in Business Group 4 One. 1.Explain and comp be alternative rendering of marketing over prison term merchandising bourne appeared firstly in United State in the archaeozoic 20th light speed and then spread to europium and Asia. In the meantime, there are many definitions of Marketing prone by leading brass sections. following alternative definitions were fit from time to time and it shows the involvement might of different sectors desktop on the importance and the reliability. The all-embracing bit that links the argument with guest requirementfully and wants in straddle to get the veracious product to the right place at the right time exposition of Chartered Institute of Marketing (CIM): Marketing is the caution process responsible for identifying , anticipating and satisfying customer requirements profitably. - Definition of Philip Kotler: Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.

As far as we concern these definitions we can conclude that marketing is about coming together the needs and wants of customers and understanding customers and finding ship canal to add products or services which customers demand. Accordingly it can be seen that how these definitions were changed and how is the globalisation-al circumstanceors alter those definition time to time. But all the definitions were based on the one clear factor of which was originated on the fact of custom! er Orientation. 2.What are the main characteristics of a marketing organisation? A business that has a marketing orientation sees the needs of customers and consumers as vital. As it develops and markets products to meet those demands, certain structural characteristics sound discernible in the business. Identifying customer/consumer needs and wants comes firstly as the Marketing research. Business...If you want to get a full essay, enounce it on our website: OrderCustomPaper.com

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