Johnny Rocket’s invades Belgium :: essays research papers

grayback Rockets invades Belgium Restaurants continue to play a significant role in the Belgian franchise market, and their presence is change magnitude rapidly, with the fast food franchising market growing at an annual regularize of approximately 12%. American fast-food franchising concepts, such as standardized restaurant chains that offer a limited but popular roll out of dishes served in packaging for on-the-spot consumption has been widely adopted. We plan to need Johnny Rockets to Belgium with a twist of catering to telephone line people, by catering lunches.Every Johnny Rockets restaurant boasts great-tasting food from a menu of All-American favorites including juicy hamburgers, hand-dipped shakes and malts and freshly-baked apple pie. Guests also enjoy an All-American diner flavour and feel, servers who know the secret behind getting ketchup out of the bottle, tabletop jukeboxes that belt ammunition out tunes for a nickel and authentic dcor. Johnny Rockets is the carry where every Guest can enjoy All-American favorites served with a smile OUR knob PROMISE      Say "hello" and "goodbye" to everyone passing through our doors.       dish the freshest, highest quality simple All-American f are.      Cheerfully serve guests promptly in a sparkling clean store.      Always dance on the half hour, device straws and serve ketchup with a smile.      Handle guest needs set here and now. The hamburger market is the lovesomeest of all franchised food chains. In this market, McDonalds, the sulphur largest hamburger chain, hopes to expand from its current 64 restaurants to well over ampere-second in the next two to four years. Pizza Hut controls twenty percent of the pizza restaurant market. Chi Chis and dominos are also present in the Belgian market, but they drive experienced much difficulty in successfully penetrating it delinqu ent to the high cost of labor in Belgium.Belgium has one of the highest percentages of inbound franchises as a proportion of franchise systems in the European Union, which helps contribute to the strong competition present in the fast-food sector. The market leader is the GIB group, Belgiums largest retailer, which are the owner and franchiser of the Quick Hamburger Restaurant chain, Lunch Garden and dirty wordIn Sandwich restaurants. The Quick chain, with one hundred-five outlets, is the sales leader in the hamburger market. GIB originally owned the Pizza Hut ensure franchise. It is now owned and operated by the Tricon group of Belgium.The decision to enter into a direct foreign investment was made on the basis that Johnny Rockets wanted to maintain controlling interest over operations, avoid shipping costs and trade restrictions.