Group marketing project (SPSS) Assignment Example | Topics and Well Written Essays - 500 words

Group marketing project (SPSS) - Assignment ExampleThe research report under word of honor is a group effort which aims to understand the current level of customer loyalty for the Samsung brand and the device drivers commode it. The relation enchant between these drivers and the current perceptions has overly been studied to identify the most important factors influencing it. On the founding of the findings, recommendations for improving the current level of loyalty and for attracting and retaining a higher user base have also been suggested. The nature of study is quantitative and involves interviews conducted with 100 respondents (including Samsung users & non-users) within the area of Bangor, Gwynedd.A comparison of means on the basis of gender and age reveals that there is no significant impact of these factors on the way commonwealth have rated the perceptions for Samsungs products. However, there does exist a somewhat significant difference regarding user ship for a few at tributes. The results indicate that around 56% of Samsung users believe Samsung products to be well made. Among the non-users, the response is mixed. This dowery is relatively positive but when compared with other attributes, Samsung should focus on improving the other perceptions further through and through good customer service and marketing efforts to drive up the overall customer loyalty.On an overall basis, when looking at the different attributes, consistency in quality and good take account for gold price are highly positive. Usership and gender also have a significant association with value for money pricing. Overall 55% respondents regard consistency positively and 58% of Samsung users and 56% females consider it good value for money. It is mainly because of the positive perceptions for these attributes that the overall value of Samsung products is considered excellent. Consistency in quality is the most influential driver here and then follows the good value for