Organization and Environmental Analysis Essay

Huawei Technologies technical diversification of its portfolio and foster addition to its existing products is highlighted by Huawei cosmos ranked amongst the top 5 in the world in terms of of the essence(p) UMTS patents. By June 2008, Huawei had filed 30,569 patent applications. (Huawei merged Information-Huawei Media release). The vainglorious inclination towards R&D and self-colored cost note has enabled Huawei Technologies to achieve what the other(a) dominant players in the telecom intentness have been struggling to achieve- customization .This pixilated client focus is also the face of Huawei Technologies project through its sword name logotype.The Huawei Technologies brand logo reflects its core principles of customer-focus, plan, steady and sustainable emergence, and harmony, conveying Huawei Technologies sincere commitment to helping its customers realizing their emf to launch a variety of war-ridden assistances through continuous innovation and an enterp rising spirit. (Huawei Corporate Information-Huawei Media release). The Huawei Technologies logo was latterly traded and modified to reflect harmony as also one of its key elements, so as to convey its social responsibility. Huawei Corporate Information-Huawei Media release). This has brought in the much needed moving-picture show change required by Huawei Technologies chiefly being seen as a Chinese vendor. Figure1 Huawei Contract Sales (Source Huawei Corporate Information-Huawei Media release) Opex & Capex supplement which Huawei Technologies has been able to offer its customers has enabled it to demonstrate cost leadership which is evident as 72% of its contract sales were from overseas food merchandise place in 2007. Let alone in 2007, it had 45% increases in its contract sales revenue. See figure 1. Huawei Corporate Information-Huawei Media release). The strong hold which Huawei Technologies is being able to continue also comes from the socio-political environment it works in as the labour cost in China is one sixth of that of unite States or Europe. Thus it has suit a key external environmental cipher . Intern all toldy Huawei Technologies has upper-case letterized on human resource and R&D. But has the cost speciality been enough, will it still promise growth and more grocery store sh atomic number 18? These are the biggest questions which need to be addressed for a guaranteed continuous growth.This question has made Huawei Technologies conceive its marketing strategy towards revalue proposition, and to value chain analysis (Porter 1985) for a bigger market share. Before that however lies another(prenominal) hurdle of poor note light a question mark on the quality of Chinese branding. Issue 2- The firedrake brand wagon. With the FMCG market taking blows afterwards blows because of adulterated Chinese raw materials, the frequent consumer scholarship on Chinese quality is struggling to evince a stand.though it specifically affec ts as said the FMCG market or the business dealing in B2C but the general perception affects all including B2B. And this has been one of the prime challenges. From 1998 to 2001 Huawei was miened at with disbelieve & doubt . With the Cisco lawsuit the market penetration in the developed economies had become more difficult and required chiliad times more effort as compared to its American or European counterparts. (The Economist, Nov 2007). I believe that the focus postulate to be shifted towards creating a strong brand if Huawei Technologies needs to keep its foothold in the globose telecom market.Thus facultyening of the Huawei brand has become even more important. Remodeling to establish Huawei as a brand has been presently the fresh focus to develop a better sensed quality & prepare brand equity. The need of brand perception has also become genuinely springy to be seen as a cute collaborator for its customers. Brand development has neer been big in China with monume ntal volume market brand fruition never existed in the Chinese market. thence it becomes more essential as swell up as difficult for Huawei to develop its brand image to compete in the international economy.The strong need for branding and change for the marketing orientation to move towards the service sector becomes more vital when we look into the 5Cs of Huawei Technologies. Issue 4- The 5Cs. Exploring the 5 Cs of Huawei Technologies highlights the core competencies of Huawei and helps us in understanding why a new orientation approach is required . As discussed earlier Huawei Technologies dominates in cost differentiation and is armed with a strong R&D to achieve customization in a high barrier industry and it has been a key strength of Huawei Technologies.But a quick SWOT analysis brings come to the fore the lack of perceived quality in the market as one of the superlative threats Huawei Technologies faces. Its major competitor Ericsson currently spark advance the market share comes with a very strong branding and high perceived quality. The dilemma is not just the market perception but also the perception of the employees themselves despite the fact that human capital is a key resource & strength of Huawei Technologies which also drives to low labor costs.